MCM HAUS,MCM首爾旗艦店
MCM HAUS, MCM Seoul Flagship Store

由約翰・科尼格(Johann König) 創立的KÖNIG畫廊(KÖNIG GALERIE)於今年4月正式入駐由如恩設計的MCM首爾旗艦店 – MCM HAUS。畫廊空間位於大樓第五層及屋頂花園,於4月3日正式開幕。首展帶來了二十餘位知名藝術家的作品,包括:凱瑟琳娜・格羅斯(Katharina Grosse)、傑普・海因(Jeppe Hein)、卡蜜兒・亨羅特(Camille Henrot)、阿麗莎・柯維德(Alicja Kwade)、海倫・馬爾騰(Helen Martin)、鹽田千春(Chiharu Shiota)、歐文・沃姆(Erwin Wurm)等。
We are pleased to share that KÖNIG GALERIE, founded in 2002 by German art dealer Johann König, has opened a new space on the 5th floor and rooftop garden of MCM HAUS – MCM Seoul Flagship Store, which was designed and completed by Neri&Hu in 2016. The inaugural exhibition at KÖNIG SEOUL features works by internationally well-known artists,including: Katharina Grosse, Jeppe Hein, Camille Henrot, Alicja Kwade, Helen Martin, Chiharu Shiota, Erwin Wurm and so on.


展覽現場,KÖNIG首爾
Installation view, KÖNIG SEOUL 

KÖNIG畫廊創立於2002年,在柏林、倫敦、東京和首爾設有空間,代理四十位世界知名藝術家。畫廊致力於為擁有豐富文化背景的藝術家提供藝術實驗的平台,關注跨學科、以概念和空間為導向的藝術實踐。
With art space in Berlin, London, Tokyo and Seoul, KÖNIG GALERIE currently represents 40 international emerging and established artists. The program  focuses on interdisciplinary, concept-oriented and space-based approaches in a variety of media.


约翰·科尼格(左) 卡斯珀·科尼格(右)

Johann König (left)  Kaspar König (right) 

KÖNIG畫廊的創始人約翰・科尼格(Johann König)出生於德國的一個藝術世家。其父親卡斯珀・科尼格(Kaspar König)為德國科隆路德維希博物館(Museum Ludwig)前任館長,同時也是十年一度的明斯特雕塑展(Münster Skulptur Projekte)的創始人之一。
Johann König comes from a family of influential German artistic figures. His father Kaspar König is the former director of Museum Ludwig in Cologne and the founder of Münster Skulptur Projekte, an exhibition of sculptures in public places in the town of Münster, Germany held every 10 years since 1977. 


展覽現場,KÖNIG首爾
Installation view, KÖNIG SEOUL 

MCM首爾旗艦店位於首爾江南區核心商圈。如恩對原有的建築進行設計改造,使其不僅能夠體現MCM的品牌文化及品牌影響力,同時展示其深厚的德國血統,在彰顯數字時代進步的同時,表達MCM對工藝和細節的繼承與尊重。如恩為MCM首爾旗艦店勾畫的設計概念,靈感來自包豪斯運動及其與工藝、傳統藝術的實驗性結合。無論是建築、室內、傢具或是平面設計,MCM首爾旗艦店的每處細節,無一不彰顯著包豪斯精神。
Given MCM’s strong brand story and German roots, our design concept for MCM Haus was inspired by the Bauhaus movement, a prominent German school of thought that emerged in the 1920s founded by German architect, Walter Gropius. Gropius and the Bauhaus movement married experimentation in manufacturing with craftsmanship and traditional arts and emphasized the totality of design. Beyond serving as just another architectural spectacle in Gangnam, we believed the store would serve as a new 「home」 for the MCM brand – a house that embodies Bauhaus’ totality of artistic mediums.

MCM HAUS,MCM首爾旗艦店
MCM HAUS, MCM Seoul Flagship Store

Source:如恩設計 Neri& Hu